Vibe with your audience. Make better decisions.
Vibr uses behavioural science, deep profile data, and AI to reveal why your customers behave the way they do and how to engage them better. Stop guessing and start targeting with precision.
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Grounded in peer-reviewed behavioural science
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Activate your customer data, no third-party proxies
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Data and AI-powered insights and media generation
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Actionable insights your team can use immediately
The deeper principles that guide this audience's behaviours, based on Schwartz's Universal Values framework.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The types of brands this audience instinctively gravitates toward because they match their identity and tastes, drawing on Aaker's brand personality work.
Audience insights in 3 simple steps
Connect your data
Provide your first-party audience data. Vibr maps your audience segments against validated behavioural science frameworks.
Build psychological profiles
Our models produce personality traits, values, motivational drivers, and brand preferences - grounded in peer-reviewed research.
Act on the insights
AI-generated reports, media assets, conversational agents, and creative guidance - everything your team needs to understand and engage.
What Vibr gives you
Deep audience understanding through validated behavioural science.
Psychological Profiling
OCEAN traits, Schwartz values, motivational drivers, archetypes, and narrative preferences. Every dimension is grounded in peer-reviewed behavioural science and validated survey instruments.
AI-Generated Insights
Tone of voice guidance, visual direction, persuasion strategy, and AI-generated media - created for every audience profile. From insight to creative asset, without leaving the platform.
Conversational AI Agents
Conversational agents built from your audience data that your team can talk to directly. Ask questions, test messaging, and explore audience psychology in real time.
Who uses Vibr
Research & insights teams
Augment qualitative research with quantitative behavioural data. Build richer, science-backed audience profiles.
Media & advertising teams
Embed audience intelligence into your ad planning and media buying. Psychological targeting beyond demographics.
Brand & creative teams
Ground creative strategy in real audience psychology. Use conversational agents to test messaging before it goes live.
Product & data teams
Use our audience intelligence as a capability to market products and services more effectively to customers.
Built by experts in behavioural science and technology
Vibr was founded to bridge the gap between academic behavioural science and the practical needs of businesses that want to understand their audiences at a deeper level.
Patrick Fagan
Co-founder & Chief Scientific OfficerSunday Times bestselling author, Russell Group university lecturer, and former Lead Psychologist at Cambridge Analytica. Over fifteen years turning academic behavioural science into practical business outcomes for brands including Google, Sony and Vodafone.
Ed Kelly
Co-founder & CTOOver fifteen years spent building products across energy, banking e-commerce and media. Former Director of Engineering at OVO Energy and Director of Technology at Publicis Sapient. Built systems processing £billions in annual transactions for international customers.
Let's talk
Tell us about your business and how you'd like to use Vibr. We'll be in touch as soon as possible.