Define your audience by interests and demographics. Get detailed reports, AI marketing insights, and conversational personas you can talk to. Built on behavioural science frameworks and real-world survey data.
Data-backed reports and personas
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Takes 1 minute. No credit card required.
What kind of ads would grab your attention?
I respond best to authentic storytelling. Show me real people, real experiences. I tune out anything that feels overly polished or salesy.
What about video vs static?
Short video, definitely. Under 15 seconds with captions - I often watch on mute.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The types of brands this audience instinctively gravitates toward because they match their identity and tastes, drawing on Aaker's brand personality work.
Tell us who you're targeting - pick interests, age range, gender, and location. It takes less than a minute.
We match your criteria against real-world survey data and build a psychological profile.
Detailed reports with AI marketing guidance, or conversational personas you can chat with directly.
Real report, real data. See how a single audience definition turns into actionable marketing intelligence.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The deeper principles that guide this audience's behaviours, based on Schwartz's Universal Values framework.
The psychological drives that push this audience into action, drawing on the Evolved Human Motives model.
From a single audience definition to deep psychological profiles, AI-powered insights, and interactive personas you can talk to.
OCEAN traits, values, motivations, archetypes. Understand how your audience actually thinks and decides.
Tone of voice, visual direction, persuasion strategy, and example ad copy - ready to drop into your briefs.
Chat with your reports or talk directly to AI personas built from your audience data. Ask questions, explore traits, and get tailored advice.
Ground your campaigns in how your audience actually thinks and decides.
Generate reports and personas for different audience groups and tailor your creative to each.
Explore audiences you'd like to win. Build a persona and chat with them before you spend.
Export the data and use it as structured input for your own AI workflows.
Your first report or persona is free. No credit card. No commitment.