Stop guessing how to talk to your audience
AI-powered behavioural psychology reports that reveal what your customers think, feel, and respond to - so every campaign lands.
Free report in 30 seconds · No credit card required
Your audience report in 3 simple steps
1
Describe your audience
Tell us who you're targeting. It takes less than a minute.
2
We crunch the data
We match your criteria against real-world survey data and build a psychological profile.
3
Get your report
Personality traits, values, motivations, AI marketing insights, example ad copy, and an AI assistant.
Here's the kind of insight you'll get
Real report, real data. See how a single audience definition turns into actionable marketing intelligence.
People's enduring personality patterns across the five major traits (from the Big Five model by Costa & McCrae), showing how they typically think, feel, and behave.
The deeper principles that guide this audience's behaviours, based on Schwartz's Universal Values framework.
The psychological drives that push this audience into action, drawing on the Evolved Human Motives model.
Everything you need to understand your audience
Personality & Psychology
OCEAN traits, values, motivations, archetypes. Understand how your audience actually thinks and decides.
AI Marketing Insights
Tone of voice, visual direction, persuasion strategy, and example ad copy - ready to drop into your briefs.
AI Report Assistant
Chat with your report. Ask follow-up questions, explore specific traits, or get tailored advice for your next campaign.
Built for the way you actually work
Sharpen your briefs
Ground your campaigns in how your audience actually thinks and decides.
Segment deeper
Generate separate reports for different audience groups and tailor your creative to each.
Test new audiences
Explore audiences you'd like to win. Understand their values before you spend.
Power your AI tools
Export the data and use it as structured input for your own AI workflows.
Ready to understand your audience?
Your first report is free. No credit card. No commitment.